According to public filings, Planet Fitness aims to open a new location at 702 W Wheatland Rd. The fitness operator will convert an existing retail space within the Cedar Square Shopping Center into a new gym. Construction is expected to begin in July and end in November 2026. The proposed site is located along Wheatland Road, which serves residents of Duncanville, Cedar Hill, and Southwest Dallas.
Founded in 1992, Planet Fitness has grown into one of the largest fitness franchisors in the world, operating thousands of locations across the United States and internationally in countries such as Mexico, Canada, Spain, and Panama. The company is known for its low-cost memberships and its “Judgment Free Zone” branding, which aims to make fitness more accessible to a broad range of consumers.
The planned Duncanville location would further strengthen the brand’s presence throughout the Dallas–Fort Worth metroplex, where Planet Fitness already operates 58 clubs. As demand for affordable fitness options continues to grow, the company has been expanding and updating its footprint across Texas markets.
What Now Dallas reached out to Excel Fitness, the operators of Planet Fitness in Texas, to learn more about the project, including its anticipated opening date and plans for the space. The company had not responded by press time.
Note: This article may be updated with new information.
