Magnolia Bath and Soap Co. is on a course for some significant changes. The Mississippi-born brand expanded to Magnolia in 2025 and is now rebranding to Magnolia Ritual. Magonlia Ritual not only has a refreshed name, but also a new storefront and brand identity, according to Community Impact.
Magonlia Ritual actually has an additional title to its rebranded name: Texas Apothecary. The focus will be on blending modern apothecary traditions with Texas-made goods for good living. Over the course of the next few weeks, you can expect to see updated branding, packaging, storefront signage, and online platforms to reflect the brand change from Magnolia Bath and Soap Co. to Magnolia Ritual-Texas Apothecary.
But don’t fret. The store won’t be closing its doors. In fact, existing customers can expect all gift cards, rewards, and more to go on without interruption.
Magen Bynum founded the brand in New Albany, Mississippi, in 2016. Driven by a desire to find clean, plant-based alternatives for her daughter’s sensitive skin, Bynum began handcrafting her own products. There are now more than 50 Magnolia Soap & Bath Co. franchise locations across 17 states, including Texas.
Christina Nicklas is the franchisee for the Magnolia Bath and Soap Co. in Magnolia and the founder and owner of the rebranded Magnolia Ritual-Texas Apothecary. What Now Houston reached out to both Bynum and Nicklas to find out more about the brand identity change, but did not hear back by the time of this publication.
“Located in Magnolia, Texas, Magnolia Ritual was designed to feel welcoming, creative, and community- centered — blending handcrafted bath, body, and home goods with immersive retail experiences and seasonal workshops,” the Magnolia Ritual website reads.
“Whether you’re visiting for your favorite scents or discovering something new, our doors are open to create a space rooted in warmth, atmosphere, and connection.”
Magnolia Bath and Soap Co. will rebrand to Magnolia Ritual-Texas Apothecary at 6318 FM 1488, Ste 110, over the next few weeks.
