Pringles has teamed up with Buffalo Wild Wings to launch a limited-edition lineup of potato crisps. The lineup is inspired by the brand’s three signature wing sauces. Fans can get the crisps at participating retailers.
Pringles Brings Buffalo Wild Wings Flavors to Store Shelves
According to PR Newswire, the collection represents Pringles’ first flavor collaboration with a restaurant chain in over five years.
The product range offers a recreation of Buffalo Wild Wings’ popular sauces, which are available as stackable crisps for the football season. Each of the crisps delivers a variety of flavor profiles.
- Pringles x Buffalo Wild Wings Parmesan Garlic – This savory option combines Parmesan cheese, roasted garlic, Italian herbs, and mild spice.
- Pringles x Buffalo Wild Wings Medium Buffalo – This crisp offers the brand’s signature tangy sauce taste and is topped with a buttery finish and cayenne pepper spice.
- Pringles x Buffalo Wild Wings Asian Zing – This offering delivers a combination of tangy flavors from rice vinegar and sweet heat. The spice level is complemented by chili pepper, ginger, and soy sauce.
The press release shows that the newly introduced crisps are available at select retail stores in July. The products are scheduled for a nationwide rollout in September. Each can have a suggested retail price of $2.69.
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Collaboration Builds Around Game-Day Snacking
Mauricio Jenkins, Salty Snacks Brand & Content Lead, Mars Snacking North America, said the collaboration combines two brands associated with game day and bold flavor. Together they have come up with snacks ideal for kickoff parties, tailgates, and at-home viewing.
Tristan Meline, Brand President at Buffalo Wild Wings, added that the partnership gives consumers a new way to experience its signature sauces beyond the restaurant.
Pringles is one of the flagship snack brands under Mars, Incorporated, which is known for its snacking and food products, along with its pet care range.
Buffalo Wild Wings is a part of the Inspire Brands portfolio and currently operates over 1,400 sports bar restaurants across nine global markets.
