Whole Foods Market Eyes Mixed-Use Project in Fishtown

The proposed location could take the form of the grocer's smaller-format Daily Shop concept.

Courtney McGinley Regional Reporter
Whole Foods Market logo (Image credit: Facebook page)

Philadelphia’s Fishtown neighborhood could soon welcome its first chain grocery store.

Whole Foods Market is eyeing a mixed-use development at 1716 Frankford Ave., where it would occupy the ground-floor retail space of an apartment building under construction by Fishtown Collective, according to The Philadelphia Business Journal.

The proposed 9,400-square-foot footprint suggests the store could follow the company’s smaller-format Daily Shop model.

Those stores are designed to deliver high-quality food and everyday essentials in a smaller, “more streamlined format.” The concept focuses on making it easier for customers to quickly find meals, pantry staples and grab-and-go options.

The news follows plans for a Daily Shop on South Street, which is expected to open within the next two years.

Founded in 1980 in Austin, Texas, Whole Foods is a leading natural and organic food retailer. Part of Amazon’s grocery business, Whole Foods Market serves customers through more than 550 stores across the U.S., Canada and the U.K.

In Philadelphia, there are two outposts in Center City and on South Street. In the greater Philadelphia area, locations include Newtown Square, Wayne, Wynnewood, Plymouth Meeting, Jenkintown and Spring House.

The brand launched its Daily Shop concept in New York City in 2024 and now operates eight locations in the New York area, Arlington, Va., and London. Additional locations are planned this year in New York and London, with expansion into Boston and Chicago expected over the next two years.

An opening timeline has not been announced. The Fishtown Neighbors Association must first make a recommendation on a proposed 24-hour loading zone for Whole Foods before the application moves to City Council for approval.

Visit the Whole Foods Market website and follow along on Instagram and Facebook for the latest updates. Stay tuned!

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Regional Reporter
Courtney McGinley is a Regional Reporter based in Philadelphia, PA. A graduate of Penn State University's Donald P. Bellisario College of Communications, she has been working as a journalist since earning her degree. Before joining What Now Media Group, Courtney was a Live News Fellow at Newsweek, where she gained experience in writing, breaking news reporting, interviewing, and editing. She was also nominated for a Mid-Atlantic Emmy. Outside of work, Courtney enjoys cooking and exploring new restaurants, coffee shops, and cocktail bars.
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