Hill Yeah, a sports bar and retail destination focused on local merchandise, drinks, and community events, is preparing to open in Morgan Hill at 17337 Monterey Road.
The company, led by Laura and Robert Bertoldi, recently submitted a liquor license application to open in the former home of Ancora Vino Morgan Hill. The lease was signed in late September, according to the company’s Instagram account. While an exact opening date has not been announced, the business is promoting its upcoming arrival and inviting locals to join its Founders Club.
Hill Yeah will serve TenFiveOne Cider Co. cider, local craft beers, wine, and homemade nonalcoholic sodas, according to the company’s website. Customers can watch sports on large televisions while shopping for sports memorabilia, branded apparel, and other merchandise. Cans of beer and cider will also be available to take home.
The business also plans to support local youth sports and celebrate Morgan Hill through its community-focused concept. Its Founders Club offers several membership levels, including a free option and paid tiers with additional benefits. Depending on the membership, perks include branded merchandise, birthday drink offers, discounts on food and beverages, and invitations to special events.
Higher tiers include access to the Ultimate Fan Cave, a reservable space, plus invitations to game-day parties and the planned soft opening. The highest listed membership, called The G.O.A.T., costs $10,000 and includes benefits such as a private party for up to 50 people, a personalized jersey, and a dedicated television that the member can control.
Hill Yeah describes its concept as a place where sports, shopping, local drinks, and community come together. The Morgan Hill location will bring these offerings to downtown, with its opening date still to be announced.
