Cultivate Juice Co. Eyes New Location in Fallbrook

Cultivate Juice Co. is either relocating or opening a new location in San Diego

Charmain Pieterse News Writer
A selection of cold-pressed juices sold by Cultivate Juice Co. (Image credit: Cultivate Juice Co.)

Wellness company Cultivate Juice Co. is tied to a new location at 123 N Main Avenue in Fallbrook, San Diego, where it may either open a new outpost or relocate, according to a recent permit from the San Diego Department of Environmental Health and Quality.

WhatNow reached out to owner Erin Benjamins to confirm details about the project—including whether this will be a new outpost or a relocation, as well as a potential opening timeline—but did not receive a response prior to publication.

The business previously launched in Fallbrook in 2021 at 837 E Mission Road, offering a concept that pairs a juice and smoothie café with a floral component, according to earlier WhatNow San Diego reporting.

Current information from the company’s website indicates a menu that includes juices, smoothies, açaí bowls, and other prepared items, alongside coffee and related beverages. The brand’s Instagram page reflects a strong emphasis on presentation, with a visual focus on fresh ingredients and a clean, lifestyle-oriented aesthetic.

At this time, it remains unclear whether the Main Avenue address represents a relocation or an additional location for the business, but the recent permit suggests movement on a new phase for the concept.

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