Olive Young plans to bring its curated selection of Korean skincare, cosmetics and wellness products to San Diego in mid-2027. The store, planned for Fashion Valley at 7007 Friars Road, will be the brand’s first and only location in the city.
The opening is part of Olive Young’s broader U.S. expansion. The company plans to open five additional California stores by the first half of 2027, including the Fashion Valley location.
The new store will extend the retailer’s presence beyond the Los Angeles area and introduce its retail concept to San Diego shoppers. Founded in South Korea, Olive Young has become a major destination for discovering K-beauty brands and products.
Its assortment includes skincare, makeup and wellness items, featuring both emerging Korean brands and established names. The retailer’s U.S. stores are designed to give customers an opportunity to explore products in person, learn about Korean skincare routines and receive guidance on choosing products for their individual needs.
One of the features is SKIN SCAN, an in-store skin analysis service that helps customers better understand their skin condition and identify suitable products and routines.
According to the company, SKIN SCAN attracted approximately 27,000 users across its U.S. stores within five months of the first location’s opening, as of the end of October.
Through its expanding retail network, Olive Young also aims to give emerging Korean beauty brands greater exposure to U.S. consumers.
What Now Los Angeles recently covered the retailer’s plans to open a location at Del Amo Fashion Center, highlighting its continued expansion across California.
For more information, follow Olive Young on Instagram.
