Bien Trucha Group Will Soon Debut a New Concept, Sweetchilango, In Wheaton

Bien Trucha is also behind six other concepts, according to the company website.

Madison Ballinger News Writer
Photo: Google Earth

According to an article from the Daily Herald, Bien Trucha Restaurant Group will soon open a new concept in Wheaton at 133 W Front Street.

“Our goal opening date will be sometime in June but we depend on permits being approved timely and other factors. Sweetchilango is the name of the new concept. “Chilango” is widely used to describe people from Mexico City or those who moved from another state of Mexico to Mexico City,” partner and chief business officer Julio Cano told What Now Chicago.

“Five of the six Bien Trucha Group partners were born and raised in Mexico City, and the sixth lived there for a few years, so the name has a special meaning to us. It also reads “sweet – chil – an – go,” which fits perfectly for our first fast-casual concept.”

“For our menu, patrons can expect tacos de guisados, which are the oldest and arguably the most popular taco in Mexico City. The most popular translation, and probably not as accurate, would be “stewed tacos.” The word guisados comes from guisar, which means to cook.”

“We like to think of tacos de guisado as a window into what’s in season from various regions of Mexico, translated onto a corn tortilla and a bed of arroz rojo (red rice) or maybe a smear of beans, or both. They are humble and unpretentious in presentation but bold and boastful in flavor. They represent what we Mexicans have been cooking and eating at home for several generations. Fresh corn tortillas will be made on-site.”

“The ambiance of the restaurant would be true to what has been a signature of Bien Trucha Group restaurants, an upbeat and inviting space that highlights our culture in a subtle way but that stays away from the stereotypes and paradigms of the majority of Mexican restaurants in the U.S., a place in which we strive to please all your senses and not just your tastebuds.”

“We’ve been wanting to open a “fast casual” concept for several years and to be able to feature another “element” of the vast and unique cuisine of our country. That’s why we decided on this type of taco, which may not be as popular in this area and in the U.S. in general.”

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Madison's college career paired with her affinity for writing opened and created a foundation for her to have a fruitful writing career. She has three bylines under What Now Media Group, multiple long-term contracts with Lightning Media Group, and is a Script Writer for Cinematic Pulse.
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