Crunch Fitness announced the upcoming openings of Crunch Benbrook and Crunch Burleson in the Dallas-Fort Worth area. The brand new $12 million, 27,000-40,000-square-foot state-of-the-art fitness facilities will open doors soon, with pre-sale now underway. Operated by Crunch Fitness franchisee Southwest Fitness Holdings, LLC, a subsidiary of CR Fitness Holdings, Crunch Benbrook will be located at 8518 Benbrook Boulevard, and Crunch Burleson will be located at 1551 Greenridge Drive, creating a new fitness offering for residents of the greater Dallas-Fort Worth area.
Both clubs will feature the new Crunch 3.0 design, combining modern aesthetics, expanded training spaces, and enhanced functionality with some of Crunch’s newest fitness offerings. Crunch Burleson will feature a dedicated Abs & Glutes Studio for members looking for more targeted, results-driven programming.
The Abs & Glutes Studio at Crunch Burleson provides a dedicated space for core and lower-body training, featuring specialized equipment and accessories to improve workout flow and give members a focused environment for targeted training.
Fusing fitness with entertainment to make serious exercise fun, Crunch Benbrook and Crunch Burleson will offer:
- Power half-hour circuit training
- Personal training
- Dedicated group fitness studio
- Olympic lifting platforms
- Hot Studio
- Ride cycling classes
- Abs & Glutes Room/Studio
- Advanced HIIT classes
- TRX
- Functional HIITZone™ training area with indoor turf
- Stretching Zone
- Tanning
- Relax & Recover — Infrared Sauna, Human Touch Massage Chairs, CryoLounge, and HydroMassage beds
- Full-service locker rooms with a dry sauna
Southwest Fitness Holdings, LLC, a subsidiary of CR Fitness Holdings, is projected to be operating nearly 20 Crunch clubs in the state of Texas, along with five in Arizona, by the time Crunch Benbrook and Crunch Burleson open. Its parent company, CR Fitness Holdings, is a leading Crunch Fitness franchisee that serves over one million members and is on pace to operate 110 Crunch locations nationwide across Florida, Georgia, Texas, North Carolina, Arizona, and Tennessee by the end of 2026. Backed by major investment firms North Castle Partners and Sixth Street, Southwest Fitness Holdings is continuing its expansion across Texas and Arizona, with additional locations planned in the near future.
“Expanding our Texas footprint into the cities of Benbrook and Burleson is a huge milestone for our Southwest Franchise Division. We are committed to providing a premium fitness experience to the Dallas-Fort Worth community at an affordable price,” said Tony Scrimale, CEO of CR Fitness Holdings in a statement.
Prospective members can visit CrunchBenbrook.com or CrunchBurleson.com for more information about memberships and to reserve their rate. Both locations are offering discounted memberships beginning at $9.99 per month, with $0 enrollment fees and additional savings on select membership options. The first 500 founding members will receive a free t-shirt, exclusive discounts on small group and personal training, and more.
This new club opening will bring over 70 career opportunities to the Benbrook area across Personal Training, Group Fitness, Sales, Operations, and more. Interested applicants can learn more at www.Crunch.com.
