Texas jewelry brand eyes a new location at Denton Crossing West shopping center. According to public filings, James Avery Artisan Jewelry plans to open a new store at 1732 South Loop 288, Suite 100, inside the Denton Crossing West shopping center in Denton.
The brand specializes in handcrafted rings, bracelets, necklaces, charms, and earrings, with designs built around themes of faith, meaning, connection, and personal milestones. Customers can personalize pieces with initials, birthstones, or engraving, both in-store and through the brand’s online Create Your Own tool.
What Now Dallas has reached out to James Avery representatives to inquire about an opening timeline but did not receive a response before this publication.
However, permitting records a construction completion date on early January 2027.
James Avery is a Texas-based, family-owned jewelry brand founded by its namesake in 1954 in Kerrville, when he began crafting jewelry by hand in his then-mother-in-law’s garage.
The company has since grown to more than 120 stores across Texas, Georgia, Louisiana, and Oklahoma, with studios, workshops, and manufacturing facilities based in the Texas Hill Country.
For more information, follow James Avery on Instagram and Facebook.
