Poulet Rouge, a Quebec-based fast-casual restaurant known for its customizable grilled chicken bowls, is getting ready to open a new location in Rimouski’s Quartier D’Astous at 371 avenue Léonidas Sud.
The upcoming restaurant is set to open by the end of the summer, according to Le Soir. The new Rimouski location is listed on the company’s website near the Cité des Achats retail area. While an exact opening date has not been confirmed, the chain has already begun training a group of future employees in the region. Customers can expect a menu built around customizable grilled chicken bowls with a wide range of bases, sauces, toppings, and dietary-friendly options.
Poulet Rouge was founded in Quebec in 2012 at Galeries Joliette by two friends who set out to create a quick-service concept focused on fresh, customizable meals. The brand later expanded in 2017 when a third partner joined the business, helping accelerate its growth across the province. Today, the company operates more than 100 locations across Quebec, Ontario, and Alberta.
The concept centers on fully customizable bowls that let customers choose their base, protein, sauces, and toppings. Menu options include grilled chicken prepared with signature flavors such as BBQ, lemon, garlic, spicy, and sweet profiles. Customers can build bowls using bases like quinoa, brown rice, bulgur wheat, or lettuce, along with sauces ranging from honey Dijon and cilantro lime to spicy mayo and smoky chipotle.
The Rimouski opening reflects the brand’s continued expansion strategy in Quebec communities outside major urban centers. According to previous statements by the company’s marketing and communications director, Poulet Rouge has been actively pursuing medium-term growth in markets such as Rimouski as part of its broader development plan. The chain has built its identity around accessible pricing, fast service, and a flexible menu designed to accommodate a range of dietary preferences.
