Habit Burger & Grill is marking National Ranch Day with a limited-time promotional deal. The company has created a limited-edition floatie inspired by its signature ranch sauce. The Ranch Floatie will be available beginning March 10.
The floatie, designed as a poolside dipping accessory, is part of the company’s new marketing campaign called “Fresh Like That.”
Habit Ranch Floatie Turns Sauce into Poolside Accessory
Founded in 1969, Southern California-based Habit Burger & Grill is a fast food restaurant chain. The brand is known for its Charburgers, along with sandwiches, salads, chargrilled chicken, and shakes.
The chain has built a reputation with its signature Charburgers, which are cooked to order over an open flame, and its classic homemade ranch sauce.
For National Ranch Day, Habit has introduced a new product centered on one of its most popular sauces: Ranch Floatie. The limited-edition floatie is designed to hold its signature housemade ranch dressing.
According to a GlobeNewswire report, the floatie doubles as a novelty pool accessory. The floatie will be available starting March 10, with customers able to sign up online for early access.
Showcases Fan Favorites in Habit’s ‘Fresh Like That’ Campaign
The floatie release is tied to Habit’s broader “Fresh Like That” campaign. It promotes several well-known items from the menu, including Santa Barbara Char, Chicken Club, and Tempura Green Beans. The items emphasize the chain’s made-to-order preparation.
“We take our ranch seriously. We mix it from scratch with real buttermilk and make it fresh in our restaurants every day. And after working closely with our ranch floatie engineers, I can confidently say it floats just as well as it dips,” Habit’s executive chef, Chef Jason Triail, shared in a GlobeNewswire report.
The Ranch Floatie is expected to be available in limited quantities. The floatie will be available in limited quantities.
