The character entertainment company behind the viral Labubu dolls is expanding into Lehigh Valley.
POP MART will open on the first floor of Lehigh Valley Mall, near Johnny’s Bagels & Deli and Gap, according to the mall’s website.
“We’re excited for this location opening. Right now, opening is projected for summer/early fall,” a spokesperson told What Now Philadelphia.
POP MART has gained popularity for its “blind box” figurines.
A blind box figurine is a collectible toy sold in sealed packaging, concealing the character or design inside. Buyers know the figurine is part of a series but do not know which version they will receive until they open the box.
The brand is also collaborating on a line of Labubu dolls tied to the FIFA World Cup, with several matches taking place in Philadelphia this summer.
“Our purpose is to celebrate daily moments and inspire through designer toys and fun experiences. Our mission is to light up passion and bring joy around the world. POP MART is not just a brand, it’s a galaxy of creative possibilities,” the website reads.
The Chinese company has expanded rapidly across the United States and other global markets. POP MART operates more than 500 stores in over 30 countries and regions, along with more than 2,300 roboshops and e-commerce outlets.
Visit the POP MART website and follow along on Instagram and Facebook for the latest updates.
