Pinsarella Market, located at 8131 La Mesa Boulevard, aims to open its first location between October and November 2026. The restaurant will take over a space formerly occupied by Kratom Krava Bar, an establishment that served plant-based drinks made for relaxation and socializing.
The concept specializes in Pinsa Romana, an Italian-style preparation known for its light, airy crust and delicate crunch, as well as Roman Antipasti, and will also feature a self-service wine and beer bar. Combining a restaurant-and-marketplace model, Pinsarella Market will allow customers to dine in, order takeout, pick up prepared meals, or purchase ingredients to recreate dishes at home.
Pietro Di Giammarino, CEO of Pinsarella, told What Now San Diego that the business emerged from the difficulty of finding authentic Roman-style pizza outside of Italy, before later evolving into a B2B model focused on providing high-quality pinsa for restaurants.
“The high hydration and long fermentation process give the dough its distinctive texture, aroma, and lightness, while low-temperature storage helps preserve its quality and stability,” Di Giammarino tells What Now San Diego.
A popular saying in Italy goes, “family gathers where there’s good pinsa.” Pinsarella is all about that.
La Mesa was selected as the home of Pinsarella because of its strong family-oriented atmosphere, a value that aligns closely with the restaurant’s concept. Built around the idea of offering the La Mesa community a place to relax and enjoy quality food in a welcoming environment, Pinsarella Market focuses on making high-quality meals accessible and affordable at a time when restaurant prices continue to rise.
Di Giammarino plans a steady expansion for Pinsarella but is currently focused on the first step: establishing the La Mesa location. Before expanding, the company plans to open two or three locations to refine its operations while preserving the atmosphere that defines the concept. “Expansion will only happen when we are sure that recipes and the family-oriented atmosphere can be preserved, or it will not happen at all,” the CEO explained to What Now San Diego.
