Reformation is preparing to open a new store in Corte Madera, California, in November 2026. The location at 1532 Redwood Highway, Unit C-017, will be the women’s clothing brand’s 15th store in its home state, according to the company’s announcement.
The new store will carry a selection of Reformation apparel and accessories, including dresses, separates, denim, sweaters, shoes and bags. The assortment will be refreshed weekly, according to the announcement, with products intended for a range of occasions, including work, weekends and weddings.
Reformation’s Corte Madera location will feature the brand’s signature interior design elements, including honey-oak millwork, vintage furnishings, Italian light fixtures, travertine floors and custom area rugs inspired by Art Deco design.
The store will also use Retail X, the company’s technology-enabled retail concept. The system is designed to connect the in-store shopping experience with the brand’s online inventory. Rather than displaying every available item, the store will place one of each product on the sales floor for customers to browse.
Touchscreens and QR codes will allow shoppers to build dressing rooms digitally. Additional touchscreens in the fitting rooms will enable customers to request different sizes or styles while trying on items. Customers can also seek assistance from store associates.
According to the company’s announcement, sustainability measures will be incorporated into the new location. Reformation says its retail operations prioritize reducing waste, water consumption, and energy use. The Corte Madera store will use vintage furnishings and Forest Stewardship Council-certified wood hangers, along with reusable totes made from deadstock materials. The company also says it offsets 100% of the store’s electricity usage with renewable energy.
Founded in 2009, Reformation sells women’s clothing and accessories through its retail stores and e-commerce platform. The company operates locations across the United States, the United Kingdom, Canada and France, and its online business serves customers in more than 150 countries, according to its corporate overview.
The store is scheduled to open in November. Its listed hours are 10 a.m. to 8 p.m. Monday through Friday, 10 a.m. to 7 p.m. Saturday and 11 a.m. to 6 p.m. Sunday.
