A Bold New Breakfast Destination Lands in East Village: 6th & G Breakfast Co. Now Open

Rise & Shine Hospitality’s latest concept blends inventive eats, artful drinks, and downtown energy in one unforgettable morning experience

Lisa Hay
Written By Lisa Hay
News Writer
Photo: Official

Say good morning to the East Village’s newest brunch hotspot: 6th & G Breakfast Co. Brought to life by Rise & Shine Hospitality Group, this imaginative eatery blends neighborhood flair with next-level morning fare, all served in a lively, design-forward space that feels as vibrant as the menu.

Building on the cult-favorite success of Breakfast Republic and Breakfast Company, 6th & G invites guests to savor the moment—through bold flavors, playful design, and unexpected twists on breakfast classics.

“This menu is a tribute to everything our fans love about Rise & Shine—just with a fresh, East Village twist,” says Founder and CEO Johan Engman in a statement.

The lineup of dishes includes Blueberry, Maple Bacon, and S’mores Waffle Pops, Matcha Flood Pancakes, Turkish Eggs, Chipotle Chilaquiles, a Grilled Birria Sandwich, and the must-try Shrimp Katsu Benedict.

Brunch isn’t complete without a cocktail—or two. Think Smoke Bubble cocktails, raining Cotton Candy garnishes, and a lineup of bloody Mary’s, mimosas, local craft brews, and specialty lattes.

Open daily from 7:00 a.m. to 3:00 p.m., the restaurant is located at 695 Sixth Ave, San Diego, CA 92101. The 2,714-square-foot space (plus a 300-square-foot patio) comfortably seats 71 inside and 20 outdoors, with a warm and whimsical design perfect for both casual bites and celebratory brunches.

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Lisa is a staff reporter for What Now Media Group. She covers new restaurant, retail, and real estate openings across all of our markets. A true foodie, this Air Force veteran has lived all over the world — from Aviano, Italy to Nairobi, Kenya — but her favorite spot is NOLA for its rich history, architecture, culture, and of course, its good eats.
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