Deep Purpl Continuing to Expand the Chain

The venture is increasing its local footprint.

Katie Porter
Written By Katie Porter
News Writer
Deep Purpl Continuing to Expand the Chain (Image credit: Deep Purpl)

Chicago açaí bowl and smoothie brand Deep Purpl is expanding its footprint in the city, taking over the former Sip & Savor space at 31 E. Roosevelt Road. According to Mr. South Loop, the brand’s newest location is opening soon, adding to its impressive portfolio in the area.

“Deep Purpl is excited to be arriving in the South Loop, to be providing the neighborhood with our product and energy! Go deep, feel purpl!” Owner Gabriel Fleury told What Now Chicago.

He said he has been hoping to bring the locally-born business to the area for a long time. The local business that has grown to a successful multi-unit chain since launching in 2020.

“I’m very happy to be there because I’ve been looking for a spot there for the last three or four years,” Fleury said.

Before it was Sip & Savor, which shuttered about a year and a half ago, Block Club reports, the space was previously occupied by Starbucks. Since acquiring the building, Deep Purpl has painted the exterior to have a dark purple facade.

Fleury founded the company after moving from Brazil to Chicago to attend Loyola University. Its menu includes açaí bowls and smoothies, Argentine empanadas and açaí pints. Locations offer takeout, delivery and online ordering.

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Katie Porter is a freelance journalist and copywriter located in the Mile High City of Denver, covering the Colorado and SoCal restaurant scenes. She has always been a news junkie, keen to stay informed about what's going on in her community and the world, constantly on the lookout for interesting nuggets. Her articles have appeared in a variety of other publications, including 1851 Franchise, Estatenvy, Boulder Weekly, ThisSongisSick, el Don News, TheThings, Stache Cow, and more.
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