UGG is opening a new retail store in Brooklyn this week. The store will expand the brand’s presence in New York City. It will offer the brand’s footwear, apparel, and accessories to residents in the area.
UGG Is Opening a New Store in Williamsburg, Brooklyn
UGG is making its Brooklyn debut at 129 North 6th Street in Williamsburg on October 29. The new store will mark a significant addition to the footwear brand’s New York presence as it is the brand’s first Brooklyn store in five years. The location is designed to offer more than shopping, but also to connect the brand with the surrounding community.
The opening will be celebrated with special offers and in-store activations. This includes hand-illustrated portraits, make-your-own candy boxes, boot piercings on classics, and a free candle upon spending over $150. The first 200 shoppers will receive a custom UGG tote bag. The celebrations will begin on opening day, October 29, and will run till November 1.
According to a Worthbury report, UGG will take over an approximately 3,001-square-feet space. It will feature a custom mural by Brooklyn-based artist Sarah Zapata that will connect the brand’s design with Brooklyn’s creative community.
About UGG
UGG is a global lifestyle and fashion brand best known for its sheepskin boots, cozy slippers, and casual footwear. The brand was founded by Australian surfer Brian Smith in Southern California. He introduced sheepskin boots inspired by the footwear Australian surfers wore to keep their feet warm after surfing. The boots gradually moved beyond the surfing community and gained popularity among celebrities and fashion consumers.
The brand has since expanded its offerings to include sandals, casual shoes, apparel, accessories, and selected home products. Although its sheepskin boots are particularly associated with fall and winter fashion, the brand offers products for different seasons.
UGG’s new Williamsburg store will bring its footwear, apparel, and accessories to another part of New York City.
