A popular lifestyle and jewelry brand is expanding to Boston’s Back Bay.
Kendra Scott will open a new boutique in the Prudential Center, located at 800 Boylston St. The store will sit in a prime retail stretch near an upcoming Falconeri boutique and directly across from Polo Ralph Lauren, close to Center Court.
According to a press release, the new Prudential Center shop is expected to reflect the brand’s interactive, community-focused retail concept, featuring its full range of Fashion, Demi-Fine, and Fine Jewelry. Shoppers will also find the signature Color Bar® design studio, allowing customers to customize pieces, along with the latest collections, including The Eyewear Collection.
Founded in 2002 by designer Kendra Scott, the Austin-based company has grown into a multi-category lifestyle brand known for bold color, recognizable silhouettes, and accessible luxury. Beyond jewelry, its offerings now span eyewear, watches, fragrance, home accessories, engagement rings, and a men’s collection.
Philanthropy remains central to the brand’s identity. Kendra Scott has donated more than $70 million to nonprofit organizations since 2010, with ongoing support driven through initiatives like Kendra Gives Back events, which allow local organizations to host in-store fundraisers.
“We are excited to bring Kendra Scott to the Prudential Center in the heart of Boston’s historic Back Bay,” said Matt Stanzione, Senior Regional Marketing lead for the Northeast. “We seek to make our mark by incorporating classical jewelry-making techniques with the latest design technologies to create beautiful products that stand out, season after season.”
The Boston location is scheduled to open in the fall of 2026 and will include a grand opening weekend benefiting local nonprofits, alongside collaborations with Boston-area artists and vendors.
Once open, the Prudential Center store will become the brand’s fifth location in Massachusetts, joining existing New England-area shops at Legacy Place in Dedham, MarketStreet Lynnfield, Natick Mall, and Burlington Mall, as well as nearby stores in Cranston, Rhode Island; Salem, New Hampshire; and Stuyvesant Plaza in Albany, New York.
