Beyond Yoga Stretches Into Dallas With First-Ever Store Opening

The Los Angeles-based activewear brand will join a lineup of luxury retailers at a new mixed-use development on Henderson Ave.

Courtney McGinley Regional Reporter
Models showcase activewear from Beyond Yoga. (Image credit: Facebook page)

A popular activewear brand is stretching its footprint with plans to open its first Dallas store.

Beyond Yoga will open in a new mixed-use development at 1970 N. Henderson Ave., according to The Dallas Business Journal.

The brand will join a lineup of high-end retailers coming to Henderson Ave., including Frankies Bikinis, Jenni Kayne, Moscot, Zadig & Voltaire, Sam Edelman, Vuori, Lululemon and Catbird.

Jodi Guber Brufsky and Michelle Wahler founded Beyond Yoga in 2005.

Known for creating “activewear that moves with you,” the Los Angeles-based brand offers leggings, sports bras, tank tops, sweatshirts, outerwear and other lifestyle essentials for women and men. Its signature Spacedye fabric reflects the brand’s commitment to comfort and versatility, while its designs emphasize body positivity and inclusive sizing.

“Our comfortable everyday essentials are designed to bend, stretch, and breathe with you, however you choose to move,” the website reads.

The upcoming Dallas store will expand Beyond Yoga’s Texas presence, joining its existing Houston location and another planned store in Austin. The brand also operates stores in California, Maryland, Massachusetts, Connecticut, Illinois, Washington, Colorado and Arizona.

An official opening date has not been announced, but the outlet reported most tenants are expected to open in March or April 2027.

Visit the Beyond Yoga website and follow along on Instagram and Facebook.

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Regional Reporter
Courtney McGinley is a Regional Reporter based in Philadelphia, PA. A graduate of Penn State University's Donald P. Bellisario College of Communications, she has been working as a journalist since earning her degree. Before joining What Now Media Group, Courtney was a Live News Fellow at Newsweek, where she gained experience in writing, breaking news reporting, interviewing, and editing. She was also nominated for a Mid-Atlantic Emmy. Outside of work, Courtney enjoys cooking and exploring new restaurants, coffee shops, and cocktail bars.
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