With San Marco Opening, Hard Pressed Burgers Has More Restaurants In Store

The smash burger brand also has several mobile locations

Neil Cooney
Written By Neil Cooney
News Writer
Photo: Official (Image credit: https://www.instagram.com/hardpressedburgers/)

What Now reported back in January on plans for Hard Pressed Burgers, the brand voted Best Food Truck by Folio Weekly in 2024, to open a new mobile location in Murray Hill and to launch its first brick-and-mortar location shortly thereafter in San Marco.

And now, as the Jacksonville Business Journal reported this week, Hard Pressed Burgers founders Justin Pa’ala and Eddie Evans have opened their first restaurant at 1636 Hendricks Avenue.

Hard Pressed Burgers’ menus have featured several different burger varieties: the Hardpressed (smashed patty with grilled onions, house-made pickles, American cheese, and house-made garlic aioli on a Potato Bun), the Bacon Jalapeno (smashed patty with American cheese, house-made white sauce, house-made pickled jalapenos and thick-cuts of applewood bacon on a potato bun), and the classic Cheeseburger. You can now get them at Hard Pressed’s first restaurant—and according to the owners, the brand’s first brick-and-mortar won’t be its last.

“Pa’ala and Evans said the San Marco location won’t be the only Hard Pressed Burgers brick-and-mortar restaurant,” said coverage at Jacksonville.com. “They’re already exploring potential sites for the next one.”

What Now reached out to Eddie Evans on Friday to ask about possible locales for Hard Pressed Burgers’ next restaurant. Evans was not immediately available for comment.

You can keep up with all things Hard Pressed Burgers by following @hardpressedburgers on Instagram.

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Neil Cooney is a freelance writer. He has received an MFA in Creative Writing from Syracuse University, and his work has been published in the Masters Review. Based in Nashville, he spends his free time cooking Korean food and studying chess.
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