More and more tenants continue to sign on for the upcoming Jacksonville retail center the Village at Seven Pines. What Now has already reported on a number of restaurants and stores joining as tenants, from eateries like Hawkers Asian Street Food and Lynora’s to retailers like ToyTopia and West Elm.
This week, Jacksonville.com published coverage discussing additional concepts making their way to the shopping center, with a considerable variety already shaping up. Among them is a concept from close to home: Chey and Chawn. It’s opening in the second quarter of 2027, co-owner Cheyenne Gulick told What Now in an email conversation.
Founded by Gulick together with her twin sister Chawnee, the Chey and Chawn boutique was founded with a goal to “share our love of fashion and create a space that feels like home for our Jacksonville community,” says the Chey and Chawn website. “What began as a little shop on Beach Blvd has grown into something so much more — and we’re just getting started.”
“After almost five incredible years at the beach, we knew we were ready to grow—but we wanted to be intentional about where our next chapter would be,” Gulick said. “We fell in love with The Village at Seven Pines because it offers a more central location for Jacksonville while still creating the kind of walkable, community-focused atmosphere that feels like home to our brand. Our vision is to bring the same laid-back coastal lifestyle and shopping experience our customers know and love to a new part of the city. Whether you’re headed to brunch, date night, vacation, or just running errands, we want our boutique to be a place where women can stop in, feel inspired, and leave feeling confident.”
The new store will feature the same “bright, welcoming” feel as the Jax Beach boutique. It’s a vibe Gulick describes as “elevated but approachable—a space where shopping feels relaxed and fun.” There, you’ll be able to find the same great selection of everyday essentials, vacation-ready pieces, event dresses, accessories, shoes, gifts, and more.
What’s your vision for the future of Chey and Chawn? What Now asked.
“From day one, our goal has never been to simply sell clothing,” said Gulick. “We’ve always wanted to create a brand that helps women feel confident, beautiful, and comfortable in their own style. We curate pieces that fit real life—from beach days and weekend getaways to work, weddings, and everything in between. As we grow, our vision is to continue building a lifestyle brand rooted in community, personal styling, genuine customer relationships, and creating spaces where women genuinely enjoy spending time.”
The new Chey and Chawn will celebrate its grand opening with special events, exclusive promotions, and giveaways, so be future to follow Chey and Chawn on Instagram to keep up with the opening.
“We’re incredibly grateful for the support our Jacksonville Beach community has shown us over the past five years. Their encouragement gave us the confidence to take this next step,” Gulick adds. “We’re so excited to become part of the Seven Pines community and can’t wait to welcome both familiar faces and new customers through our doors. This is just the beginning, and we feel incredibly lucky to continue growing right here in Jacksonville.”
You can keep up with all things Chey and Chawn by following @shopcheyandchawn on Instagram.
EDITOR’S NOTE: This article has been updated after a conversation with the business owner.
