A New York Bagel Icon Is Opening a Bigger Midtown Home After 50 Years

Ess-a-Bagel will open its new Midtown East flagship location on July 16.

Whatnow News Team News Writer
Food at ​Image of Ess-a-Bagel (Image credit: Google reviews | Andrea Guevara)

Ess-a-Bagel marks a major milestone with a new flagship store opening. The New York-based bagel chain is celebrating its 50th anniversary with a new Midtown East location on July 16.

Ess-a-Bagel Celebrates Half-Century with New Manhattan Location

A longstanding New York favorite bagel stand, Ess-a-Bagel, is preparing for the opening of a new flagship store at 770 Third Avenue near East 48th Street in Midtown East.

The opening will serve as part of the company’s 50th-anniversary festivities.

Melanie Frost, CEO of Ess-a-Bagel said, “As we mark 50 years of serving authentic New York bagels, we’d be honored to welcome you to our new home—a larger, more modern space just three blocks from our longtime Midtown location.”

Ess-a-Bagel’s Legacy Since 1976

Ess-a-Bagel image
​Image of Ess-a-Bagel sandwich (Image Credit: Yelp @ Christina Y.)

Ess-a-Bagel was founded in 1976 by Florence Wilpon, her husband Gene Wilpon, and her brother Aaron Wenzelberg. The brand opened its first shop in Manhattan’s Gramercy neighborhood. Currently, it is one of New York’s most well-known bagel destinations.

Over the years, Ess-a-Bagel built a loyal following with its hand-rolled bagels. In 1993, the company expanded with a Midtown location. The menu offers oversized bagels with a wide variety of cream cheese and other classic sandwich options.

The new Ess-a-Bagel flagship location strengthens the brand’s longstanding presence in New York City.

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