Local Vietanmese restaurant VIỆTVANA Phở Noodle House is bringing a new location to Buckhead this October, according to a release. It will open a new flagship restaurant at Lenox Square, marking the fourth location for the brand.
“We are excited to welcome VIỆTVANA – one of Atlanta’s most popular Vietnamese restaurants, to Lenox Square,” David Vinehout, vice president of leasing at Lenox Square and Phipps Plaza, said in the release. “This authentic, internationally inspired concept delivers an elevated, all-day dining experience that enhances Lenox Square’s dynamic mix of culinary offerings and enriches what our guests can enjoy throughout the day.”
Husband-and-wife team Dinh Tran and Khanh Dang are behind the brand, which launched in 2019 in Avondale Estates. It later expanded to locations at Ponce City Market and the Lee + White Food Hall in Atlanta’s West End. The duo also debuted three new concepts at Jamestown’s Market East last June, including Boom Boom Bao, Lime Tiger and Uwu Asian Dessert Co.
The Lenox Square location for VIỆTVANA, which will be located across from Sweetgreen in the former Lobster Roll space, will offer an open-kitchen concept designed by Danny England and Morgan Justis of Creative License Studio. The space will be modeled after narrow street-side dining found in Vietnam.
“Lenox Square is our flagship,” Tran said in the release. “The open kitchen and the hallway are meant to feel like an all-day Saigon alley. Guests can come in for coffee in the morning and stay through dinner, and the space is built for that.”
The menu will feature items such as phở, banh mi, vermicelli, broken rice, fried rice, appetizers, coffee, beverages and dessert. The phở, made from family recipes, features broth made with onions, shallots, ginger, garlic and beef bones. The noodles are made in-house with rice flour and the banh mi bread is also baked fresh at the restaurant.
