Brick Street Bagels Coming Full Circle With New South End Market Concept

The growing bagel shop is opening a new market concept in the neighborhood where it first got its start.

Cat Broughton
Written By Cat Broughton
News Writer
Brick Street Bagels + Market is coming soon to the South End. (Image credit: Jordan Renouf)

Just weeks after announcing plans to expand into Beacon Hill, Brick Street Bagels is already growing again—this time with a new spinoff concept in Boston’s South End.

The beloved bagelry is preparing to open Brick Street Bagels + Market at 570 Tremont Street, returning to the neighborhood where founder Jordan Renouf first launched the business as a pop-up shop in 2022.

“Brick by brick we’ve been building in the South End. So many people, places and memories in the neighborhood where this all began,” the team shared in an Instagram announcement. “At long last we’ve found a permanent home here @ 570 Tremont.”

The new location will bring everything customers have come to expect from Brick Street, including bagels baked fresh on-site, sandwiches, a full coffee and espresso program, baked goods, and fresh bread. But unlike its other shops, the South End outpost will also feature a small neighborhood market stocked with everyday essentials.

“The foundation of our business will always be the bagels that we serve and that we started the business with,” Renouf told What Now Boston. “But we also wanted to think deliberately and consciously about what the neighborhood needs.”

The market will feature refrigerators, freezers, and pantry shelves stocked with products from small producers across the Northeast. Shoppers can expect milk, eggs, cheese, jam, chips, candy, ice cream, and other pantry staples. The selection will rotate and evolve based on community feedback, depending on what resonates most with neighbors.

Staying true to Renouf’s Vermont upbringing, the store will include many of the same items he grew up buying at the Putney General Store, affectionately known as the “G Store.”

“Mostly my experience of that time was it being a warm, inviting space where you’d run into people you know and get a sweet treat after school,” Renouf explained. “It’d be really cool if kids in the neighborhood had a similar experience in our space as I did when I was younger.”

Alongside pantry essentials, customers can look forward to nostalgic seasonal offerings such as popsicles in the summer, hot cider in the fall, warm baked goods in the winter, and flowers in the spring.

While permitting is still underway, the team is currently aiming for a late-summer opening, though an official timeline has not yet been finalized.

“We’re just really excited to continue evolving Brick Street, serving good bagels and serving the community,” said Renouf. “We’re totally, totally psyched.”

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Cat Broughton is a creative lifestyle writer and contributing reporter at What Now Media Group, where she covers new business openings and the passionate people behind them. She holds a B.A. in English from the University of Memphis and has a lifelong love of literature, which helps shape her own approach to storytelling. She currently lives in Tampa, Florida, where she spends her time writing, reading, thrifting, and seeking out good food and great fun.
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