Ulta Beauty is preparing to open a new store at Opry Mills, 433 Opry Mills Drive, Nashville, bringing its extensive beauty assortment to the shopping center. The Nashville HQ Instagram announcement highlighted the upcoming Ulta Beauty location among several retail updates at Opry Mills. The shopping center has also published a dedicated coming-soon listing for the store.
In a conversation with WhatNow Nashville, Jodi Zarkou, District Manager, confirmed her involvement in supporting preparations for the new location. The store will join Ulta Beauty’s nationwide network of specialty beauty retailers, serving customers looking for products across multiple beauty categories.
Ulta Beauty describes itself as a specialty beauty retailer offering cosmetics, fragrance, skincare, wellness products, haircare and salon services, according to their website. The company’s assortment includes established and emerging brands across a range of price points, from everyday essentials to prestige beauty products.
Customers can shop for makeup, skincare treatments, fragrances, bath and body products, haircare, styling tools and beauty accessories. Many Ulta Beauty stores also offer salon services, including hair styling and other beauty treatments, allowing customers to shop for products and access select services in one location.
The new store will join Opry Mills’ broad retail mix. The shopping center describes itself as a major shopping, dining and entertainment destination in Nashville, with more than 200 stores and a range of food and entertainment options. Ulta Beauty’s arrival will add another specialty retailer for shoppers browsing beauty and personal-care products.
