Slice Beer Co Is Bringing Its Award-Winning IPAs to Roseville

The Lincoln craft brewery is expanding to a second location

Juan Carlos Montoya News Writer
Slice Beer Co (Image credit: Slice Beer Co Website)

Slice Beer Co, the Lincoln-based craft brewery that has quietly become one of the most respected names in the Sacramento-area beer scene, is heading to Roseville. Co-founder and president Russ Yeager confirmed to What Now Sacramento that the brewery is targeting a September opening at 40 Atlantic Street in Roseville, marking the brand’s first expansion beyond its original Lincoln taproom.

Founded in 2019 by Yeager, Slice built its reputation fast. In 2020, Slice became the first brewery to win people’s choice for both the double and triple IPA categories at that same festival, a remarkable feat for a taproom that was barely a year old.

The move is a natural one since Slice has deep roots in Roseville. Yeager also serves as marketing director for Old Town Pizza, which operates a location in the city and is currently transforming the historic former post office on Vernon Street into a three-level restaurant and rooftop bar. The two brands have long been neighbors and collaborators, and the Roseville expansion brings Slice closer to the community that helped shape it.

The existing Lincoln taproom is located at 665 6th Street. Details on the full Roseville taproom layout and menu are still to come ahead of the September opening.

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Juan Carlos Montoya discovered his love for storytelling through sports, creating social media content in high school before pursuing a bachelor's degree in Journalism in Costa Rica, where he graduated in 2025. Since then, his career has taken him through the halls of Teletica Radio, the biggest mass communication company in Costa Rica, and into the world of digital media as a Social Media Manager for an iGaming platform. Originally from Honduras, Juan Carlos brings a global perspective to every story he tells. He believes that every interview is an opportunity to make a genuine human connection, and that food is one of the most powerful ways to understand a culture and its roots. When he's not tracking down the next big opening in Sacramento or Portland, he's probably watching Football, or planning his next adventure. What Now is his new home, and he's just getting started.
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