WhatNow | Food, Retail, Real Estate & Events in the U.S.
Memphis
AtlantaDetroitNashvilleSacramentoAustinHoustonNew OrleansSan AntonioBostonJacksonvilleNew YorkSan DiegoCharlestonLas VegasOrange CountySan FranciscoCharlotteLos AngelesOrlandoSeattleChicagoMemphisPhiladelphiaTampaColumbusMiamiPhoenixTorontoDallasMontrealPortlandWashington D.C.DenverAll Cities
  • Restaurants
  • Retail
  • Real Estate
  • Community

    Business Owners

    • Get coverage Promote your restaurant to over 12 million readers with our Editorial Trade Program.
    • Build your network Connect with restaurant leaders & industry experts at our events.
    • Grow your business Grow your business with our trusted suppliers and vendors.

    Vendors & Suppliers

    • Connect with owners Become a Preferred Partner to connect with business owners across the US.
    • Elevate your reputation Promote your brand and develop awareness with our events and media.
    • Stay ahead of the competition Discover upcoming restaurant openings up to 6 months before anyone else.
Subscribe
WhatNow | Food, Retail, Real Estate & Events in the U.S.
Subscribe
Atlanta Austin Boston Charleston Charlotte Chicago Columbus Dallas Denver Detroit Houston Jacksonville Las Vegas Los Angeles Memphis Miami Montreal Nashville New Orleans New York News Orange County Orlando Philadelphia Phoenix Portland Sacramento San Antonio San Diego San Francisco Seattle Tampa Toronto Washington D.C.
RestaurantsRetailReal Estate
Search
  • Community
  • Business Owners
    • Get Coverage
    • Build your network
    • Grow your business
  • Vendors & Suppliers
    • Connect with owners
    • Elevate your reputation
    • Stay ahead of the competition
Restaurants

Novel Social Club Writing New Chapter for Memphis Night Life

The distinctive concept from Thomas and Treshina Brownlee will be opening later this summer.

Published Date: June 21, 2026, 7:17 PM EDT
Kelly Mintzer
Written By Kelly Mintzer
News Writer
Share
Novel Social Club Writing New Chapter for Memphis Night Life
Novel Social Club (Image credit: @mr.thomas.brownlee on Instagram)
SHARE

A Memphis-area hospitality power couple is getting ready to launch their next endeavor. Thomas and Treshina Brownlee are planning to open a unique and mature concept called Novel Social Club later this summer, reports the Memphis Business Journal.

 

The establishment-which promises “kitchen, cocktails, nightlife”-will be taking over the space at  115 Vance Avenue that housed WKND Hang Suite until its closure on May 31 of this year. Novel Social Club currently has a certificate of occupancy under review with the Memphis and Shelby County Division of Planning and Development which shows that the sophisticated bar and eatery will span 4,487 square feet and will have an occupant load of 99.

 

Novel Social Club will bring something truly distinctive and incredibly memorable to Memphis nightlife. The concept will be welcoming visitors between 30 and 60 years of age to an elevated evening of live music and dishes inspired by Chicago and New Orleans. 

 

Thomas Brownlee describes his plans for Novel Social Club, saying: “I’m going to do the same thing that we’re doing everywhere else. I’m going to give people the big-city Memphis feel. It’s going to be 30 and up, a very classy, swanky place.” 

 

An opening date is not yet available for Novel Social Club, however the establishment is on track to welcome guests later this summer.

Love our content?
Add WhatNow as a preferred source on Google to see more of our trusted coverage when you search.

115 Vance Ave, Memphis, TN 38103

Be the First to Know

From new restaurant openings to exciting retail launches and real estate insights, be the first to know what’s happening in Memphis

Subscribe & Stay Ahead
Share This Article
Facebook Copy Link Print
By Kelly Mintzer
Follow:
Kelly Mintzer is a freelance writer in the greater Philadelphia area. She's been delighted to write about the Philly and DC restaurant scenes for What Now Media since 2023. Additionally, she writes about genre media for Morbidly Beautiful and co-hosts the Guilty Pleasures and No Notes podcasts. Kelly has been writing across mediums since graduating from Moravian College with a degree in English in 2008. She has covered everything from listicles to how-to articles, to movie reviews, to op-eds, to interviews about up-and-coming restaurants.
Previous Article Sonic Takes Steps Towards New Memphis Location Sonic Takes Steps Towards New Memphis Location
Next Article Memphis Institution Prepares to Satisfy Area Krave-ings with New Location Memphis Institution Prepares to Satisfy Area Krave-ings with New Location
Leave a Comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Other Relevant News

Crack of Dawn Plans to Say “Good Morning” in New Memphis Storefront

Crack of Dawn Plans to Say “Good Morning” in New Memphis Storefront

August 5, 2026 Kelly Mintzer
Flamez Wings & Grille Files for Memphis Location

Flamez Wings & Grille Files for Memphis Location

August 2, 2026 Kelly Mintzer
Sherri’s Vintage Home Market Bringing Antique Furniture and Decor to Arlington

Sherri’s Vintage Home Market Bringing Antique Furniture and Decor to Arlington

August 2, 2026 Kelly Mintzer
Zen Zone Smoke Shop Headed to Memphis

Zen Zone Smoke Shop Headed to Memphis

August 2, 2026 Kelly Mintzer
Memphis Metal Museum Plans Cafe Kitchen

Memphis Metal Museum Plans Cafe Kitchen

August 2, 2026 Kelly Mintzer
New Restaurant Bringing Flavors of India to Memphis

New Restaurant Bringing Flavors of India to Memphis

August 2, 2026 Kelly Mintzer
Blue Suede Stitches to Delight Memphis Needlepoint Enthusiasts

Blue Suede Stitches to Delight Memphis Needlepoint Enthusiasts

July 31, 2026 Kelly Mintzer

Ready to Open, Grow, or Expand Your Business?

What Now connects leading organizations across the restaurant, retail, and real estate industries nationwide, empowering you to grow, expand, and thrive in local markets.

Let’s Talk!

GOT A NEWS STORY/TIP?

Something opening or closing in your neighborhood? Drop us a note:

[email protected]
Partner Guide

Pre-Opening Checklist

Our Partner Guide outlines every step in opening a restaurant — from concept creation to securing a lease to hiring your team, and everything in between.

Download Now

More From Memphis

Los Comales Restaurant and Straight Drop Seafood Memphis storefront image
Local News

Two Memphis Restaurants Face Follow-Up Inspections After Low Scores

Whatnow News Team July 1, 2026
India Kitchen was flagged for unclean equipment and improper food holding temperatures.
Local News

A Memphis Restaurant Was Cited for Several Violations During a Recent Inspection

Whatnow News Team June 10, 2026
Local News

Homestyle Southern Restaurant in Memphis Cited for Multiple Violations During Health Inspection

Whatnow News Team June 3, 2026
Horn of Africa Restaurant from outside
Local News

An African Restaurant in Memphis Cited for Violations During Health Inspection

Saheba Khatun May 1, 2026
Show More

Weekly Must Reads

Sherri’s Vintage Home Market Bringing Antique Furniture and Decor to Arlington
Memphis

Sherri’s Vintage Home Market Bringing Antique Furniture and Decor to Arlington

Kelly Mintzer | August 2, 2026

New Restaurant Bringing Flavors of India to Memphis
Memphis

New Restaurant Bringing Flavors of India to Memphis

Kelly Mintzer | August 2, 2026

Flamez Wings & Grille Files for Memphis Location
Memphis

Flamez Wings & Grille Files for Memphis Location

Kelly Mintzer | August 2, 2026

Zen Zone Smoke Shop Headed to Memphis
Memphis

Zen Zone Smoke Shop Headed to Memphis

Kelly Mintzer | August 2, 2026

Popular News from Other Cities

VITIS, INC. files for bankruptcy
News

California Wine Importer With Nearly 24 Years of Operations Files for Chapter 11 Bankruptcy

Whatnow News Team | August 4, 2026

Walmart Purchases Westlake Property for New Supercenter
Miami

Walmart Purchases Property for New Supercenter

Laine Doss | August 3, 2026

Silver Gulch Brewing and Bottling Company, Inc. enters bankruptcy
News

Nearly 30-Year-Old Alaska Brewery Known for Handcrafted Beers Files for Chapter 11 Bankruptcy

Twinkle Jha | August 3, 2026

Fleming’s Prime Steakhouse & Wine Bar Building New Virginia Presence
Washington D.C.

Fleming’s Prime Steakhouse & Wine Bar Building New Virginia Presence

Kelly Mintzer | August 2, 2026

WhatNow | Food, Retail, Real Estate & Events in the U.S.

Something opening or closing in your ‘hood? Drop us a Note: [email protected]

 

© What Now Media Group 2026. All rights reserved.

  • Home
  • About
  • Company
  • Contact
  • Copyright
  • Privacy Policy
  • Ethics-Policy

Subscribe to our Newsletter

You can unsubscribe anytime. For more details, please review our Privacy Policy

Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?