PopUp Bagels, a fast-growing bagel brand known for its hot, whole bagels and rotating cream cheese flavors, is exploring a new location in San Diego’s North Park neighborhood at 3727 30th Street.
The company recently submitted documents to the San Diego Department of Environmental Health and Quality to open at the upcoming Amani San Diego development. What Now reached out to local franchise owners Griffin Thall and Paul Goodman for additional information, but the company’s public relations team said they are unable to provide further details at this time. While ownership has not been confirmed, the location would likely be operated by Thall and Goodman, who currently oversee PopUp Bagels locations in San Diego County.
The potential North Park restaurant would join PopUp Bagels’ growing presence in Southern California, with existing locations in La Jolla, Oceanside, and Los Angeles. Thall previously announced plans to expand the brand throughout San Diego, with a goal of opening multiple locations across the region over the coming years.
The proposed site is located within a new retail and cafe space at 3727 30th Street, part of the Amani San Diego development. The space includes approximately 911 square feet, a built-in restaurant setup with a grease trap, and the possibility for patio seating. The property is located beneath 78 residential units and near thousands of additional residential units throughout the surrounding North Park area.
PopUp Bagels was founded by Adam Goldberg in Westport, Connecticut, and has expanded from a local bagel shop into a growing national brand. The company focuses on serving bagels fresh from the oven without traditional sandwich offerings, instead pairing its bagels with signature cream cheese spreads.
The menu features freshly baked bagels served whole and hot, with customers encouraged to enjoy them through the brand’s “Grip, Rip, and Dip” approach. Popular offerings include classic bagel varieties alongside rotating schmears made with unique flavor combinations. The North Park location would add another food-focused business to 30th Street, a corridor known for its restaurants, cafes, breweries, and local retailers.
